Our new Strengthen collection highlighting Chebe powder is the perfect addition to Alaffia’s Beautiful Curls. This is the first line in the collection focused on a need state of strengthening hair. Many consumers with curls typically do the most manipulation as they are willing to color/chemical treat their hair, do protective styling and also cause heat damage by going from curly to straight. Chebe powder is a unique commonly used North African ingredient, used for centuries to aid in hair growth and reducing shedding and breakage. This collection with a blend of ingredients also including Moringa and Shea Butter help nourish, strengthen and protect all curls. Help strengthen and protect your curls no matter the style with this new Beautiful Curls collection