Color Intensity: 

Discover A Dazzling Spectrum Of Bold, Brilliant Color WITH JOICO COLOR INTENSITY—these intensely concentrated pigments are designed to help you create over-the-top results that last up to 20 shampoos.* Color Intensity’s intermixable formula can be applied straight from the tube, or mixed and mingled to your heart’s content for endless creative possibilities. Bonus Benefit: NO DEVELOPER REQUIRED!

Directions for Use:

Step 1: Apply to clean, dry hair 1/4 inch from the scalp
Step 2: Process for 20 minutes
Step 3: Rinse well for several minutes, rinsing different colors separately. 

• Do not mix with Vero K-PAK Color or Vero K-PAK Chrome shades
• Wear gloves to avoid staining
• No Developer Required

Why You'll Love Them
• Over-the-top vibrancy that lasts through 15 shampoos
• Packed with award-winning K-PAK's powerful Quadramine Complex® for guaranteed healthier hair after every color service
• Ultra nourishing Kukui Nut Oil helps leave hair gorgeously conditioned amps up shine
• Intermixable shades = endless creative possibilities